In my opinion tourism marketing has made a complete change in the last 5 years. It used to be all about brochures. Now it's not even about websites, because blogging has taken over the world. South Africa needs to jump on this band wagon because without web or blog knowledge, any tourism business will lose out. South Africans have only now realised how dependent people have become on the world wide web. Getting your logos and slogans out there is a challenge BUT with the help of blogging and even sites like mySpace and Facebook you are able to do marketing free of charge. If I take myself as an example: If I need a tourism service I go to the web first, then to Facebook and then I start using the phone.
http://onlinemarketingfortourism.blogspot.com/
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